Neil Joubert

Author Archives: Neil Joubert

a couple of years ago

The Words That Bind You…Presupposition

  Ever worked in sales? One of the first techniques you’re taught is the Double Bind or Assumptive Close: a closed-ended question that gives the prospect the illusion of choice. For example: Will you be paying by cash or card? Would you like to arrange a consultation visit for the morning or afternoon? The first sentence presupposes (or […]

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